What We Offer
Our firm is designed to help you understand your business potential. We will help you understand your true end-user and how to tap into their spending and buying habits.
We will develop an overall game plan to penetrate your customer base through traditional media or segment your marketing efforts to use Digital marketing, Social Media activities or SEO/SEM.
Our Services
We provide customized solutions for each client to ensure that together we meet specific business goals and strategies.
Traditional Media
Traditional media refers to mediums that are part of our culture for over half a century. These forms include television, radio, print advertisements, and billboards. The most expensive form of marketing – television ads – have the power to reach broad and targeted audiences, depending on the reach of the channels selected. Radio is another medium that can broadly target audiences. We can help you develop an integrated plan that will utilize the media mix.
Social Media Advertising
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. We have utilized this platform to develop comprehensive game plans for our Client to show an increase in website and eCommerce business
SEO
Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. We specialize in developing this form of advertising to help generate incremental traffic to the Client’s websites.
SEM
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SEM may incorporate search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click listings. Our approach is that you use SEM in conjunction with SEO to get the full impact of generating more traffic to the Client’s website.
Digital Marketing
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. We have convinced our Clients to utilize Digital Marketing as part of the overall mix of Marketing to generate a positive ROI
Loyalty Programs
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. We have developed Loyalty programs for companies like Marucci Sports and the American Black Film Festival to create added value to keep current customers loyal to the Brands and convert new customers.
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to plan how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. We work on developing Consumer Research to understand the Brand Attributes which consist of Brand Image, Brand Positioning, Brand Identity, Brand Personality, Brand Awareness, Brand Loyalty, and Brand Equity
Marketing Plans
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. We have created Marketing Plans for small/medium sizes businesses and developed 3 years Strategic plans to help companies look further than 12 months
eCommerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. We work with a select few of our current client base to help establish an eCommerce site and develop marketing initiatives to generate traffic to the site